Brand Identity Challenge: $1,250 prize
Win $1,250 by designing the new 8x brand identity, built so both people and AI can use it. $250 for the runner-up, and every entry counts as an application to join 8x. Deadline Sunday 25 October 2026, 11:59pm IST.
- Location
- Remote, worldwide
- Employment type
- Paid design challenge, plus a route to full-time, contract or internship roles
- Salary range
- $1,250 winner, $250 runner-up
Win $1,250 for designing the 8x brand identity
- $1,250 for the winning identity
- $250 for the runner-up
- Every entry is also an application to 8x. The strongest entrants get a call about design work with us: full-time, contract or internship.
Deadline: Sunday 25 October 2026, 11:59pm IST (6:29pm UK). Winners announced by Friday 30 October.
How to enter
- Read the brief: [8x Brand Identity Challenge] https://docs.google.com/document/d/1p8HdyTEQkmzt9Db5QVzAMmb0aviRogC2q4LhM11HLS8/edit?usp=sharing It covers who we are, what we have tried, and what we do and do not want.
- Apply here: a few quick questions about you and your portfolio.
- Submit your work in the assignment before the deadline: one PDF or zip, plus a Figma link if you have one.
What you make
- Brand guidelines PDF, in the spirit of OpenAI's 2022 brand book: logo, colour, type, layout, imagery, and the system applied to real touchpoints
- A design file Claude can follow, so anyone can produce on-brand work with AI
- A Midjourney style kit: reusable prompts that hold one consistent look
It does not need to be 50 pages. We want a clear idea, well explained, that points us in the right direction.
About 8x
8x is the fastest growing company in human orchestration: we put the human in the loop, across marketing, engineering, sales and more. AI-native, fully remote, started at Entrepreneur First in London.
- $7M+ Raised
- 250k+ Humans managed
- 50+ Countries
Who can enter
Students, independent designers and studios, from anywhere. You do not need years of experience, just work you can show and explain. Members of the 8x team may also enter, but their entries are judged as internal benchmarks and are not eligible for the cash prizes.
Your work stays yours
Only the winning and runner-up identities are transferred to 8x, on payment of the prize. Everyone else keeps full ownership of their submission and is free to put it in their portfolio.
Meet the people
who work at 8x.
Short clips from people on the team, in their own words. Hover to watch, click for sound.
Apply for this role
Tell us what you have built. The questions take about fifteen minutes, and you can come back to a half-finished application at any point.